The one question I keep asking myself when spending the time writing a blog is “does my blog actually help bring in sales?” In fact this seems to be the one thing that everyone wants to know the answer to.
Well the answer is…. I really cannot say for certain. From memory, no one has contacted me and said, “saw your blog and had to pick up the phone” and as I write, I have not heard from anybody who has. So perhaps the question should be “how well does my blog fit into and help my overall marketing plan?”
From recent experience, it seems that most of us go through the actions of marketing, but have not looked at how any of the elements link together, nor how you can automate the incoming information, to do the important personalisation of responses, to nurture these into enquiries.
During a recent internal meeting, I was amazed with the amount of segmentation that our contact data went through and therefore the number of different emails needed, to give as close to a personalised email plan as we can.
So, I have to draw a conclusion that Blogs must work, but only as part of a plan targeted at your ideal customer. Without them, do not expect to be seen as a leader in your market, which is how ultimately enquiries are brought in, though perhaps not straight through your blog page!
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