Logo Design – They are just a Picture and Text – How Difficult Can It Be?
Some time ago, just for fun, I wrote a blog that featured some of the best and funniest (read rudest) logo fails at that time. Well time has moved on and it seems that lessons have not been learnt.
Read MoreShould I wait and See or Do Some Marketing?
Most small business owners right now are stuck between Two decisions. Should I wait for the results of the Brexit discussions and hold off making any decisions that have a cost attached (except for the desperately urgent) or spend something on marketing to potentially develop the future business. I suppose there is no completely right…
Read MoreWhy Should I use Free Indexes?
Part of our company’s marketing activities each month, aside from the Blogs that we write, is to make sure that when you are looking for ‘Website Design Kettering’ our website address is found. To do this we look at any number of outlets, one of which is to use Free Indexes to spread our name…
Read MoreYou Need to Know This!
Despite the ease with which businesses can, with even a small amount of technical knowledge, set up something like Google Analytics on their website, it is amazing how few companies actually do. Given the amount of information available, even at a relatively high level within Analytics, which is incredibly useful in determining what is happening…
Read MoreAre constant cut price sales really good for your business?
In common with most companies, we are always looking for ways to increase sales and bring in more enquiries and it is tempting to just fall back on discounting your products and services, but does this actually help build your business? Unfortunately, when you start analysing the actual life time sales value of this approach,…
Read MoreAlways Remember you are Selling to Human Beings!
To always remember you are selling to other humans seems obvious, but equally we could have said ‘never let an opportunity to sell to someone go to waste’ let me explain. During a recent weekend break to the seaside, I found myself sat on a bench waiting for my wife and noted one of those…
Read MoreHow to Stop Feeling like your Marketing is just shouting in the dark!
As a fellow small business owner, I share your concerns that, after all the effort we put into marketing, our information is either being ignored or worse not being seen at all. This feeling is worse when we look at more traditional outlets such as Magazine or Newspaper adverts or even Radio and TV. How…
Read MoreBrexit – Should not Cause you to Stop Marketing
From looking at the news about, and around, Brexit it seems that a lot of businesses are sitting back and waiting for the good or the bad news rather than being a bit more pro-active and continuing to promote their business. After all Nurses will continue to Nurse, Fireman continue to fight fires and we…
Read MorePanic – Sales have gone quiet!
This time of year is a bit of a struggle to find new customers in certain market places. Christmas and the New Year seem to be some sort of a brick wall rather than what they actually are which are dates in a calendar. It may be that right now you are running around trying…
Read MoreGDPR – Small Business Owners still unsure about Data Protection Rules
Came across this news report and it struck a chord with me. GDPR: Small business owners still ‘clueless’ about data protection rules, study claims Small business owners polled for a new survey have admitted they are still “clueless” about GDPR – leaving the personal data of millions of employees and customers at risk. Half of…
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