Posts Tagged ‘Digital Marketing Blog’
Islands in an ocean of really poor service.
In a recent blog post we looked at the idea that, despite the ongoing movement towards the use of AI and the increasing ways that companies can be contacted. Where we should be living in a golden age of brilliant customer service it feels that something has and is going wrong. If you couple this…
Read MoreTaking Service Seriously
It was great today to come across another company that looks at the lifetime value of a customer, in much the same way as we have always promoted. In previous blogs we have extolled the virtues of accepting that things occasionally go wrong, no matter how hard you try. There is always that one delivery…
Read MoreSMEs Losing Confidence
With the new government’s ‘honeymoon’ period coming to an end, although some felt this ended some time ago, small business owners are now hoping that the current political upheaval is now over. For those in power, they should be worried about the latest research from Virgin StartUp as part of its ‘Founder Barometer’ report, which…
Read MoreHave you heard of the Small Business Council?
Not a fatuous question but one of overall communications from Governments and Councils. In fact it was not until a networking meeting attended last week that this ‘new’ council was even mentioned. “SME Council membership revealed ahead of first meeting New Small Business Council meets for the first time to discuss access to finance and…
Read MoreIs the Internet Crumbling around us?
Depending on how much time you spend reading articles and listening to Podcasts online, you may, or may not, have heard the term ‘Dead Internet’ mentioned. In short, the reasoning behind this comes from studies showing that a great percentage of what you see and read online is now written by AI or ‘bots’. These…
Read MoreCustomer’s now have a Megaphone not just a voice
It is almost certain that, at some time, you will have had a conversation that goes along these lines “Why are you doing XYZ for that customer, it was not part of their order…” usually from your Accounts Manager when looking at budgets. They have an absolute right to ask the question, as their role…
Read MoreCustomer Loyalty or where have all the customers gone?
To thrive in the current retail environment, as detailed in our recent blogs, you need to overcome a wide range of challenges and hopefully we have helped you make the first step in identifying them. Today, we are looking at something that is dear to us all, which is customer loyalty. As the retail industry…
Read MoreHonesty is not the best, it is the only policy
As you may have seen during the current political campaign, in these days of putting your entire life online, it is all too easy to be caught out in a half-truth. This is even more so when it comes to product sales. A quick look through You Tube and there are any number of channels…
Read MoreEveryone does everything Online now anyway – Don’t they?
Online services, while offering 24/7 convenience, are not without their fair share of niggling issues and drawbacks. Certainly you will be all too aware of the privacy risks that constant connectivity exposes us to, coupled with the threat of data breaches. This is without the problems of needing to have a good internet access –…
Read MoreIn an ocean of poor service – stand out as an island
With all of the advances in the use of AI and the increase in ways to contact companies, such as via direct messaging, Facebook, X, Chatbots etc. we should be living in a golden age of brilliant customer service and record levels of consumer satisfaction – so what has gone wrong? Companies exist to make…
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