Posts Tagged ‘Helponomics’
Taking Service Seriously
It was great today to come across another company that looks at the lifetime value of a customer, in much the same way as we have always promoted. In previous blogs we have extolled the virtues of accepting that things occasionally go wrong, no matter how hard you try. There is always that one delivery…
Read MoreSMEs Losing Confidence
With the new government’s ‘honeymoon’ period coming to an end, although some felt this ended some time ago, small business owners are now hoping that the current political upheaval is now over. For those in power, they should be worried about the latest research from Virgin StartUp as part of its ‘Founder Barometer’ report, which…
Read MoreHave you heard of the Small Business Council?
Not a fatuous question but one of overall communications from Governments and Councils. In fact it was not until a networking meeting attended last week that this ‘new’ council was even mentioned. “SME Council membership revealed ahead of first meeting New Small Business Council meets for the first time to discuss access to finance and…
Read MoreIs the Internet Crumbling around us?
Depending on how much time you spend reading articles and listening to Podcasts online, you may, or may not, have heard the term ‘Dead Internet’ mentioned. In short, the reasoning behind this comes from studies showing that a great percentage of what you see and read online is now written by AI or ‘bots’. These…
Read MoreThe Economic See-Saw
While politicians and economists do their best to persuade, mainly themselves, that the UK economy is doing well, in reality we have already fallen into a technical recession once this year and the remainder of the year looks set for more instability. A recent economist’s report in The Times has warned that insolvencies this year…
Read MoreSmall Business Britain Report
The 10th annual State of Small Business Britain recently published, shows that despite small businesses making up more than 99% of the business population and accounting for more than 50% of jobs, the level of support available is currently insufficient and too fragmented. Over the last decade, small business growth has slowed. This has been…
Read MoreCustomer’s now have a Megaphone not just a voice
It is almost certain that, at some time, you will have had a conversation that goes along these lines “Why are you doing XYZ for that customer, it was not part of their order…” usually from your Accounts Manager when looking at budgets. They have an absolute right to ask the question, as their role…
Read MoreCompeting Online?
First, a home truth – virtually no small or medium business in existence out there has no competitors. And if we are being honest, regardless of your business type or market position, the competition is fierce these days, with a direct effect on your marketing costs. So how are you competing online but more importantly…
Read MoreWhat is my Return on Investment?
If there is one question that we are asked at the beginning of any project, it is ‘What will my return on investment be?’ To be honest, if this was not asked, we would be worried about working with the company. This is the crucial metric in determining the success of any digital marketing campaign.…
Read MoreShowrooming, a term you may not have heard – yet
Aside from being another buzzword flying around, it is a term that has come about based on research focusing on the path that a typical customer would take to purchase. Showrooming is the term used when a customer comes to look at a product in a physical location but then completes the purchase online, possibly…
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