As the need to reduce costs throughout your business is being given ever more focus in these uncertain times, it is easy to lose site of the main thing that Sales need which is brand awareness. In your everyday life, you know yourself, that you are much more likely to purchase a recognised brand’s product than a newcomer to the market. The issue that we, as SME business owners have is, how do you build brand awareness without spending all the money that you are trying to save?
In a previous blog (https://creatively-yours.co.uk/why-should-i-use-free-indexes/) we discussed the use of Free indexes as a way of adding more places for your business to be found, but today we would like to look at Social Media platforms, and there are many of them. Most, if not all of them, are Free or have the bulk of the functionality available without paying.
One of the items on our Monthly check list (see blog post https://creatively-yours.co.uk/what-do-i-need-to-action-across-a-month-to-keep-my-marketing-going/) is to make sure that we are publishing something to all the channels relevant to our potential customer market place, which is by no means every single channel as, at the last count, there are more than 60.
To give you a start we have listed some of the Social Networking sites that you need to know about in 2019.
This is easily the largest social networking site in the world and one of the most widely used. And, Facebook was perhaps the first that surpassed the landmark of 1 billion user accounts.
Apart from the ability to network with friends and relatives, you can also access different Facebook apps to sell online and you can even market or promote your business, brand and products by using paid Facebook ads.
Despite having been acquired by Facebook in 2014, this instant messaging platform exists as an independent entity.
It arrived on the scene much later than Facebook but has been able to capture the imagination of millions of people across the world by giving them the ability to communicate and share instantly with individuals and groups. The WhatsApp call feature is just the icing on the cake!
Having been owned by Yahoo since 2013, Tumblr serves as a social media cum micro blogging platform that can be used to find and follow things that you like. You can also use it to post anything, including multimedia, to a short-form blog. Moreover, it gives you the flexibility to customize almost everything.
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This social networking site enables you to post short text messages (called tweets), containing a limited number of characters. to convey your message to the world. With the growing craze for online shopping, Twitter also makes it possible to promote your businesses and even shop directly through tweets
Skype, owned by Microsoft, is one of the most popular communication-based social networking platforms. It allows you to connect with people through voice calls, video calls (using a webcam) and text messaging. You can even conduct group conference calls and the best part is that Skype-to-Skype calls are free and can be used to communicate with anyone, located in any part of the world, over the internet.
This is an image messaging social platform that enables you to chat with friends by using pictures. It allows you to explore news and even check out live stories that are happening around the world.
This is a photo sharing and visual bookmarking social media site or app that enables you to find new ideas for your projects and save them. So, you can do DIY tasks or home improvement projects, plan your travel agenda and so on by using Pinterest.
LinkedIn is easily one of the most popular professional social networking sites or apps and is available in over 20 languages. It is used across the globe by all types of professionals and serves as an ideal platform to connect with different businesses, locate and hire ideal candidates, and more. It boasts over 400 million members.
This social media platform enables you to submit content and later vote for the content. The voting determines whether the content moves up or down, which is ultimately organized based on the areas of interest (known as subreddits).
This is a local search- and discovery-based social media platform, that enables you to find the ideal places (based on your location) to go to with friends and loved ones. It also gives appropriate search results for the best food outlets, night entertainment places and more, in your area. The social networking feature is now available in a separate app named Swarm.
This is a great social media site based on friendship and dating and, in 2011, it acquired another social networking platform called hi5. It enables you to socialise with others through games, browsing profiles, common interests and so on.
This is a music-focused social networking site and provides an interactive and user-submitted network of friends. It also provides blogs, groups, personal profiles, pictures, videos and so on.
YouTube is the world’s largest video-sharing social networking site, that enables users to upload and share videos, view them, comment on them and like them. This social network is accessible across the globe and even enables users to create a YouTube channel, where they can upload all their personally recorded videos to showcase to their friends and followers.
This is an entertainment-based, short-form video sharing social media site where members can easily share videos that are six seconds long. It belongs to the Twitter family and allows easy integration with other social networking platforms, to share and watch videos.
This social media site allows users to share content on the basis of their personal interests in the form of videos, photos and journals. It also seamlessly integrates with Facebook.
Hopefully, the above list of social networking portals, gives you some idea of the breadth of social media available right now and, using a combination of any of these, you can make these channels suit virtually any business.
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