Posts by Simon Measures
Do not underestimate the power of word of mouth
Good or bad, what people are saying about your company is spread faster than ever before. In our recent post we discussed the fact that customers now have a Megaphone not just a voice! (https://creatively-yours.co.uk/importance-of-customer-service/ and we pointed out that, rightly or wrongly, social media has given many more people a voice to a wider…
Read MoreIslands in an ocean of really poor service.
In a recent blog post we looked at the idea that, despite the ongoing movement towards the use of AI and the increasing ways that companies can be contacted. Where we should be living in a golden age of brilliant customer service it feels that something has and is going wrong. If you couple this…
Read MoreTaking Service Seriously
It was great today to come across another company that looks at the lifetime value of a customer, in much the same way as we have always promoted. In previous blogs we have extolled the virtues of accepting that things occasionally go wrong, no matter how hard you try. There is always that one delivery…
Read MoreSMEs Losing Confidence
With the new government’s ‘honeymoon’ period coming to an end, although some felt this ended some time ago, small business owners are now hoping that the current political upheaval is now over. For those in power, they should be worried about the latest research from Virgin StartUp as part of its ‘Founder Barometer’ report, which…
Read MoreHave you heard of the Small Business Council?
Not a fatuous question but one of overall communications from Governments and Councils. In fact it was not until a networking meeting attended last week that this ‘new’ council was even mentioned. “SME Council membership revealed ahead of first meeting New Small Business Council meets for the first time to discuss access to finance and…
Read MoreIs the Internet Crumbling around us?
Depending on how much time you spend reading articles and listening to Podcasts online, you may, or may not, have heard the term ‘Dead Internet’ mentioned. In short, the reasoning behind this comes from studies showing that a great percentage of what you see and read online is now written by AI or ‘bots’. These…
Read MoreThe Economic See-Saw
While politicians and economists do their best to persuade, mainly themselves, that the UK economy is doing well, in reality we have already fallen into a technical recession once this year and the remainder of the year looks set for more instability. A recent economist’s report in The Times has warned that insolvencies this year…
Read MoreSmall Business Britain Report
The 10th annual State of Small Business Britain recently published, shows that despite small businesses making up more than 99% of the business population and accounting for more than 50% of jobs, the level of support available is currently insufficient and too fragmented. Over the last decade, small business growth has slowed. This has been…
Read MoreCustomer’s now have a Megaphone not just a voice
It is almost certain that, at some time, you will have had a conversation that goes along these lines “Why are you doing XYZ for that customer, it was not part of their order…” usually from your Accounts Manager when looking at budgets. They have an absolute right to ask the question, as their role…
Read MoreCustomer Loyalty or where have all the customers gone?
To thrive in the current retail environment, as detailed in our recent blogs, you need to overcome a wide range of challenges and hopefully we have helped you make the first step in identifying them. Today, we are looking at something that is dear to us all, which is customer loyalty. As the retail industry…
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