Posts by Simon Measures
eCommerce – The challenges SMEs face and the solutions
Companies around the world and of every size and shape, face numerous challenges while everyone adapts to the rush to digital commerce business. Over the years we have written a number of blogs focussed on discussing and offering solutions to some of these challenges and offer some of these again here. Your Customers’ increasing brand…
Read MoreHow easy are you to deal with?
(especially if something, as it almost always does, goes wrong) During an internal chat about a completely unconnected story this week, it struck us that many companies in the UK, especially larger ones, all seemed to suffer from the same problem – blame avoidance culture. What do we mean by this? It feels that the…
Read MoreHow Often Should You Back-Up Your Data?
Following on from our recent blog where we, gently, alerted you to the potential dangers that come from opening un-solicited, spam, phishing emails. Imagine now that you have clicked on one of those links and the worst has happened…all of your data is now missing. Sounds like a nightmare, but even if you avoid this,…
Read MorePhishing is not Fun
(Although, for many Fishing is!) You may have noticed the recent increase in emails landing in your inbox, either confirming that your delivery is held ‘pending a small payment’ or reporting some ‘unusual activity’ on your account, that needs you to follow a random link, to check and resolve and others saying that you have…
Read MoreAvoid False Promises and Fake Search Terms
After a cry of frustration was heard in the office, it suddenly became clear what we should be blogging about this time. False Search terms. So what do we mean by that? Put simply, you type a search term into your choice of search engine, in our case Bio Ethanol fuel and a number of…
Read MoreDo not Hide your Telephone Number
Internet access via mobile, tablets, and PC’s is so quick and easy that we, in line with a great many other companies, will do a quick telephone number look up of a new number, while the phone is still ringing. Almost immediately we can see if it is likely to be a Scam Call Centre,…
Read MoreTerms and Conditions Apply?
How long are your Terms and Conditions of Sale – a couple of easy to read pages or do they span numerous pages? The reason for asking relates to problems our customers have had with their other website design and hosting suppliers in the past. To give some sort of context we, as a company,…
Read MoreThings Could Turn Ugly – So how will you respond?
All the signs are there for an economic downturn over the next few months which, coming so soon after the recent upheavals, will mean that things could turn ugly, commercially speaking. In previous Blog Posts we have spoken about holding your nerve and having faith in your marketing (available HERE)and in our opinion, this will…
Read MoreHow are Scammers Affecting Your Marketing?
With the recent increases in Energy and Petrol prices, coupled with the worry that everyone has about spiralling costs, it is not necessarily a surprise that a number of, not exactly honest, companies have hit the adverts offering seemingly too good to be true, super efficient heaters and fabulous fuel saving devices. This blog is…
Read MoreA quick guide to Google’s Helpful Content Update
The latest search algorithm update from Google has started to be implemented a little earlier than originally stated by them on the 18th August. The stated aim of this latest change was to help remove AI or computer dictated, or directed if you will, mass content. In order to help the vast majority of website…
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