Posts by Simon Measures
When something goes wrong
In previous blogs, we have discussed the importance of communication with your customer. This becomes especially important if something, at some time, goes wrong with a delivery. It is doubtful that there is a single supplier in the world, that has not had ‘one of those orders’ where, despite everyone’s best efforts, it has just…
Read MoreWe have a blog – how does it benefit us?
It is still a commonly asked question – my company has a blog, how can it benefit us? When your company has a blog it is often seen in a fairly un-favourable light. You may well have heard this yourself “oh yes, we have one of those, not sure it does much” or similar words.…
Read MoreCompeting Online?
First, a home truth – virtually no small or medium business in existence out there has no competitors. And if we are being honest, regardless of your business type or market position, the competition is fierce these days, with a direct effect on your marketing costs. How can my competitor have an effect on my…
Read MoreWhat is my Return on Investment?
If there is one question that we are asked at the beginning of any project, it is ‘What will my return on investment be?’ To be honest, if this was not asked, we would be worried about working with the company. This is the crucial metric in determining the success of any digital marketing campaign.…
Read MoreShowrooming, a term you may not have heard – yet
Aside from being another buzzword flying around, it is a term that has come about based on research focusing on the path that a typical customer would take to purchase. Showrooming is the term used when a customer comes to look at a product in a physical location but then completes the purchase online, possibly…
Read MoreSelling online is easy – right?
The simple answer is yes, relatively speaking – to an experienced website design and development company, it is no harder to build an e-commerce website than a brochure website. The basics of brand recognition, design, customer journey and simplicity of use are all the same, with the addition of bringing the design decisions across to…
Read MoreThe big killer is the lack of – we are sorry
Whilst taking a, seemingly rarer, break from work and scrolling, and for that read deleting, my way through the endless news stories, I came across a headline that caused me to pause and read. “Bus takes more than three hours from Norwich to Blofield – Norwich Evening News It should have been a simple eight-mile,…
Read MoreDo you have a brand?
In conversations recently and in our last blog – Social Media should you? The question of being clear on who you market to was raised. An important part of this same question is – what do you want your potential and current customers to see your brand stand for? Seems simple enough and, if we…
Read MoreSocial Media – Should You?
Not too long ago, the decision to promote or build awareness on social media, was a lot more straightforward, with the answer generally being yes. You then only had to decide where your target market was most likely to be found, which in itself was just a case of do you sell Business 2 Business…
Read MoreCost of living effects on business
As we are all too aware, the current trend is for higher monetary inflation and you can find many theories on what is driving the increase. If you couple this with input inflation, or the rise in price of materials and energy that you are purchasing, then this could be another tricky period for SMEs.…
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