Everything and the Kitchen Sink.

December 17, 2020

So this pandemic is not looking like it will be over in the next couple of months, and perhaps ‘traditional shopping’ may not come back to the High Street as we know it. Many companies are now looking more intently than ever at selling their products online, even if they had not done this before…

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Building or Ruining Your Perceived Value

November 27, 2020

At this time of year, you could be forgiven for feeling a bit of panic and slashing your prices. But should you? We ask the question not to be provocative but to start you looking at the perceived value of your products and services and what indicators there are that this is being eroded. So,…

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