Digital Marketing
Customer’s now have a Megaphone not just a voice
It is almost certain that, at some time, you will have had a conversation that goes along these lines “Why are you doing XYZ for that customer, it was not part of their order…” usually from your Accounts Manager when looking at budgets. They have an absolute right to ask the question, as their role…
Read MoreCustomer Loyalty or where have all the customers gone?
To thrive in the current retail environment, as detailed in our recent blogs, you need to overcome a wide range of challenges and hopefully we have helped you make the first step in identifying them. Today, we are looking at something that is dear to us all, which is customer loyalty. As the retail industry…
Read MoreHonesty is not the best, it is the only policy
As you may have seen during the current political campaign, in these days of putting your entire life online, it is all too easy to be caught out in a half-truth. This is even more so when it comes to product sales. A quick look through You Tube and there are any number of channels…
Read MoreEveryone does everything Online now anyway – Don’t they?
Online services, while offering 24/7 convenience, are not without their fair share of niggling issues and drawbacks. Certainly you will be all too aware of the privacy risks that constant connectivity exposes us to, coupled with the threat of data breaches. This is without the problems of needing to have a good internet access –…
Read MoreIn an ocean of poor service – stand out as an island
With all of the advances in the use of AI and the increase in ways to contact companies, such as via direct messaging, Facebook, X, Chatbots etc. we should be living in a golden age of brilliant customer service and record levels of consumer satisfaction – so what has gone wrong? Companies exist to make…
Read MoreWhen something goes wrong
In previous blogs, we have discussed the importance of communication with your customer. This becomes especially important when something goes wrong with a delivery. It is doubtful that there is a single supplier in the world, that has not had ‘one of those orders’ where, despite everyone’s best efforts, it has just not run smoothly.…
Read MoreWe have a blog – how does it benefit us?
It is still a commonly asked question – my company has a blog, how can it benefit us? When your company has a blog it is often seen in a fairly un-favourable light. You may well have heard this yourself “oh yes, we have one of those, not sure it does much” or similar words.…
Read MoreCompeting Online?
First, a home truth – virtually no small or medium business in existence out there has no competitors. And if we are being honest, regardless of your business type or market position, the competition is fierce these days, with a direct effect on your marketing costs. So how are you competing online but more importantly…
Read MoreWhat is my Return on Investment?
If there is one question that we are asked at the beginning of any project, it is ‘What will my return on investment be?’ To be honest, if this was not asked, we would be worried about working with the company. This is the crucial metric in determining the success of any digital marketing campaign.…
Read MoreShowrooming, a term you may not have heard – yet
Aside from being another buzzword flying around, it is a term that has come about based on research focusing on the path that a typical customer would take to purchase. Showrooming is the term used when a customer comes to look at a product in a physical location but then completes the purchase online, possibly…
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