Digital Marketing
Selling online is easy – right?
The simple answer is yes, relatively speaking – to an experienced website design and development company, it is no harder to build an e-commerce website than a brochure website. The basics of brand recognition, design, customer journey and simplicity of use are all the same, with the addition of bringing the design decisions across to…
Read MoreThe big killer is the lack of – we are sorry
Whilst taking a, seemingly rarer, break from work and scrolling, and for that read deleting, my way through the endless news stories, I came across a headline that caused me to pause and read. “Bus takes more than three hours from Norwich to Blofield – Norwich Evening News It should have been a simple eight-mile,…
Read MoreDo you have a brand?
In conversations recently and in our last blog – Social Media should you? The question of being clear on who you market to was raised. An important part of this same question is – what do you want your potential and current customers to see your brand stand for? Seems simple enough and, if we…
Read MoreSocial Media – Should You?
Not too long ago, the decision to promote or build awareness on social media, was a lot more straightforward, with the answer generally being yes. You then only had to decide where your target market was most likely to be found, which in itself was just a case of do you sell Business 2 Business…
Read MoreStyle over function? or in other words – Keep it simple!
It has been a trend over many years that high fashion brands, when promoting their products, especially perfumes and aftershaves, generally use very visually exciting imagery, but do tend to leave the viewer a bit stumped as to what the message was. The same can be said for the websites that are produced to act…
Read MoreeCommerce – The challenges SMEs face and the solutions
Companies around the world and of every size and shape, face numerous challenges while everyone adapts to the rush to digital commerce business. Over the years we have written a number of blogs focussed on discussing and offering solutions to some of these challenges and offer some of these again here. Your Customers’ increasing brand…
Read MoreHow easy are you to deal with?
(especially if something, as it almost always does, goes wrong) During an internal chat about a completely unconnected story this week, it struck us that many companies in the UK, especially larger ones, all seemed to suffer from the same problem – blame avoidance culture. What do we mean by this? It feels that the…
Read MoreAvoid False Promises and Fake Search Terms
After a cry of frustration was heard in the office, it suddenly became clear what we should be blogging about this time. False Search terms. So what do we mean by that? Put simply, you type a search term into your choice of search engine, in our case Bio Ethanol fuel and a number of…
Read MoreDo not Hide your Telephone Number
Internet access via mobile, tablets, and PC’s is so quick and easy that we, in line with a great many other companies, will do a quick telephone number look up of a new number, while the phone is still ringing. Almost immediately we can see if it is likely to be a Scam Call Centre,…
Read MoreTerms and Conditions Apply?
How long are your Terms and Conditions of Sale – a couple of easy to read pages or do they span numerous pages? The reason for asking relates to problems our customers have had with their other website design and hosting suppliers in the past. To give some sort of context we, as a company,…
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