Posts Tagged ‘Helponomics’
Competing Online?
First, a home truth – virtually no small or medium business in existence out there has no competitors. And if we are being honest, regardless of your business type or market position, the competition is fierce these days, with a direct effect on your marketing costs. How can my competitor have an effect on my…
Read MoreWhat is my Return on Investment?
If there is one question that we are asked at the beginning of any project, it is ‘What will my return on investment be?’ To be honest, if this was not asked, we would be worried about working with the company. This is the crucial metric in determining the success of any digital marketing campaign.…
Read MoreShowrooming, a term you may not have heard – yet
Aside from being another buzzword flying around, it is a term that has come about based on research focusing on the path that a typical customer would take to purchase. Showrooming is the term used when a customer comes to look at a product in a physical location but then completes the purchase online, possibly…
Read MoreSelling online is easy – right?
The simple answer is yes, relatively speaking – to an experienced website design and development company, it is no harder to build an e-commerce website than a brochure website. The basics of brand recognition, design, customer journey and simplicity of use are all the same, with the addition of bringing the design decisions across to…
Read MoreThe big killer is the lack of – we are sorry
Whilst taking a, seemingly rarer, break from work and scrolling, and for that read deleting, my way through the endless news stories, I came across a headline that caused me to pause and read. “Bus takes more than three hours from Norwich to Blofield – Norwich Evening News It should have been a simple eight-mile,…
Read MoreCost of living effects on business
As we are all too aware, the current trend is for higher monetary inflation and you can find many theories on what is driving the increase. If you couple this with input inflation, or the rise in price of materials and energy that you are purchasing, then this could be another tricky period for SMEs.…
Read MoreStyle over function? or in other words – Keep it simple!
It has been a trend over many years that high fashion brands, when promoting their products, especially perfumes and aftershaves, generally use very visually exciting imagery, but do tend to leave the viewer a bit stumped as to what the message was. The same can be said for the websites that are produced to act…
Read MoreeCommerce – The challenges SMEs face and the solutions
Companies around the world and of every size and shape, face numerous challenges while everyone adapts to the rush to digital commerce business. Over the years we have written a number of blogs focussed on discussing and offering solutions to some of these challenges and offer some of these again here. Your Customers’ increasing brand…
Read MoreHow easy are you to deal with?
(especially if something, as it almost always does, goes wrong) During an internal chat about a completely unconnected story this week, it struck us that many companies in the UK, especially larger ones, all seemed to suffer from the same problem – blame avoidance culture. What do we mean by this? It feels that the…
Read MoreTerms and Conditions Apply?
How long are your Terms and Conditions of Sale – a couple of easy to read pages or do they span numerous pages? The reason for asking relates to problems our customers have had with their other website design and hosting suppliers in the past. To give some sort of context we, as a company,…
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