Posts by Simon Measures
Social Media – Should You?
Not too long ago, the decision to promote or build awareness on social media, was a lot more straightforward, with the answer generally being yes. You then only had to decide where your target market was most likely to be found, which in itself was just a case of do you sell Business 2 Business…
Read MoreCost of living effects on business
As we are all too aware, the current trend is for higher monetary inflation and you can find many theories on what is driving the increase. If you couple this with input inflation, or the rise in price of materials and energy that you are purchasing, then this could be another tricky period for SMEs.…
Read MoreStyle over function? or in other words – Keep it simple!
It has been a trend over many years that high fashion brands, when promoting their products, especially perfumes and aftershaves, generally use very visually exciting imagery, but do tend to leave the viewer a bit stumped as to what the message was. The same can be said for the websites that are produced to act…
Read MoreeCommerce – The challenges SMEs face and the solutions
Companies around the world and of every size and shape, face numerous challenges while everyone adapts to the rush to digital commerce business. Over the years we have written a number of blogs focussed on discussing and offering solutions to some of these challenges and offer some of these again here. Your Customers’ increasing brand…
Read MoreHow easy are you to deal with?
(especially if something, as it almost always does, goes wrong) During an internal chat about a completely unconnected story this week, it struck us that many companies in the UK, especially larger ones, all seemed to suffer from the same problem – blame avoidance culture. What do we mean by this? It feels that the…
Read MoreHow Often Should You Back-Up Your Data?
Following on from our recent blog where we, gently, alerted you to the potential dangers that come from opening un-solicited, spam, phishing emails. Imagine now that you have clicked on one of those links and the worst has happened…all of your data is now missing. Sounds like a nightmare, but even if you avoid this,…
Read MorePhishing is not Fun
(Although, for many Fishing is!) You may have noticed the recent increase in emails landing in your inbox, either confirming that your delivery is held ‘pending a small payment’ or reporting some ‘unusual activity’ on your account, that needs you to follow a random link, to check and resolve and others saying that you have…
Read MoreAvoid False Promises and Fake Search Terms
After a cry of frustration was heard in the office, it suddenly became clear what we should be blogging about this time. False Search terms. So what do we mean by that? Put simply, you type a search term into your choice of search engine, in our case Bio Ethanol fuel and a number of…
Read MoreDo not Hide your Telephone Number
Internet access via mobile, tablets, and PC’s is so quick and easy that we, in line with a great many other companies, will do a quick telephone number look up of a new number, while the phone is still ringing. Almost immediately we can see if it is likely to be a Scam Call Centre,…
Read MoreTerms and Conditions Apply?
How long are your Terms and Conditions of Sale – a couple of easy to read pages or do they span numerous pages? The reason for asking relates to problems our customers have had with their other website design and hosting suppliers in the past. To give some sort of context we, as a company,…
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