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We all deserve some positive news – don’t you think?

By Simon Measures | April 13, 2026

Since the onset of recent global events, we’ve observed a growing influx of emails from businesses either promoting low-interest credit or valuing your enterprise. While these might be interpreted as negative signs, they could also indicate that companies still perceive opportunities for profit somewhere. The prevailing sentiment we gather is that, during times that are,…

In times of uncertainty, hold your nerve and keep Doing the Marketing.

By Simon Measures | March 13, 2026

Originally written and published in May 2019 but still relevant today! During the current climate of uncertainty about the current and future economy, it is very easy to ‘batten down the hatches’ and hold out for an improvement later. The risk of this strategy is missing out on current opportunities and worse, allowing a competitor…

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