How to Stop Feeling like your Marketing is just shouting in the Dark

As a fellow small business owner, I share your concerns that, after all the effort and money we put into marketing our product or service offering, it is either being ignored or worse not being seen at all. This feeling is worse when we look at more traditional outlets such as Magazine or Newspaper adverts…

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How do we, as small businesses, beat the ‘big players’ in our market?

From recent experiences it seems that the level of service that we can expect from the larger companies, using the excuse ‘owing to covid’, has become one of an ongoing and continuing reduction in free live telephone support and an inexorable move towards online automated ‘Chat Bots’. Now large companies have made us move from…

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Building or Ruining Your Perceived Value

At this time of year, you could be forgiven for feeling a bit of panic and slashing your prices. But should you? We ask the question not to be provocative but to start you looking at the perceived value of your products and services and what indicators there are that this is being eroded. So,…

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2020 The Year that nearly was!

Another year has flown by, and no matter what industry you are working in there have certainly been some real high points and terrible low points along the way. Regardless of where the year has left your business you still need to prepare for some of the challenges that this new decade will inevitably throw…

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Santa is Coming – Sooner than you think!

With all the indications coming from the UK Government about the restrictions to tackle the current pandemic and the potential length of time they will be in place for, now more than ever, you really need to focus on your online sales. Without time on your side then at least the following needs to be…

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