How things have developed
AI Powered!
The first video game, according to certain criteria, chief of which is the fact that the game has to be generated from a video signal and that the game play takes place on the screen, goes back to July 1952.
It was not many years later that the same computing power of that early game was contained, amongst other functions, inside a Nokia phone – do you remember Snake? More recently you only have to look at the “Tomb Raider” games franchise to see how far the game engines have developed over a relatively short amount of time.
So what next? Do you stand still or adopt everything that it feels is being thrown at us at the moment under the grand banner of AI? As we are fond of saying ‘just because a new addition to your website goes – bing! – how does this help your visitors and ultimately your sales?’
That is not to say we should shun all technological improvements but equally a headlong run to the future is not to be recommended. The current level of ‘AI’ which seems to be a term attached to everything at the moment, even headphones, is still fundamentally an extension of a search engine. You ask for content on a subject and it completes this with the most relevant information it has. Not always correct, possibly readable, but not without errors. If someone, somewhere writes something inaccurate which has not been challenged, it can, and is, incorporated into the AI-researched information.
The short answer has to be to have knowledge of what is possible, find out what can be brought to your sales and marketing but make sure that this fits into your strongly developed Marketing Persona. Would your ideal customer or website visitor view having ‘AI-Powered’ as an advancement or just a cynical attention grabber and if it is the latter, does it still have the desired effect?
This misuse of bot-driven intelligence pushed under the banner of AI, is best seen within the confines of a well-known video streaming service, where its ‘learning’ algorithm decides that what you really want to see, is an advert for “Kassiamall” which tries to pass itself off as a BBC online story, where the text declares ‘Bloomberg Podcast” and the image used is one of Nigel Farage apparently extorting us to ‘Invest using Profit Phantom’ – thanks!
So what can we take from all this? It is the same message as always – be clear on your target audience and certainly use the latest tools but use them sensitively to meet what your customer and potential customers need from you and your company.
Creatively Yours Ltd helps businesses like yours succeed online through website design, website development, and our Helponomics system that offers support and training as you need it and highlights areas that could increase your sales.
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