Website Design
Showrooming, a term you may not have heard – yet
Aside from being another buzzword flying around, it is a term that has come about based on research focusing on the path that a typical customer would take to purchase. Showrooming is the term used when a customer comes to look at a product in a physical location but then completes the purchase online, possibly…
Read MoreStyle over function? or in other words – Keep it simple!
It has been a trend over many years that high fashion brands, when promoting their products, especially perfumes and aftershaves, generally use very visually exciting imagery, but do tend to leave the viewer a bit stumped as to what the message was. The same can be said for the websites that are produced to act…
Read MoreeCommerce – The challenges SMEs face and the solutions
Companies around the world and of every size and shape, face numerous challenges while everyone adapts to the rush to digital commerce business. Over the years we have written a number of blogs focussed on discussing and offering solutions to some of these challenges and offer some of these again here. Your Customers’ increasing brand…
Read MoreHow Often Should You Back-Up Your Data?
Following on from our recent blog where we, gently, alerted you to the potential dangers that come from opening un-solicited, spam, phishing emails. Imagine now that you have clicked on one of those links and the worst has happened…all of your data is now missing. Sounds like a nightmare, but even if you avoid this,…
Read MoreAvoid False Promises and Fake Search Terms
After a cry of frustration was heard in the office, it suddenly became clear what we should be blogging about this time. False Search terms. So what do we mean by that? Put simply, you type a search term into your choice of search engine, in our case Bio Ethanol fuel and a number of…
Read MoreDo not Hide your Telephone Number
Internet access via mobile, tablets, and PC’s is so quick and easy that we, in line with a great many other companies, will do a quick telephone number look up of a new number, while the phone is still ringing. Almost immediately we can see if it is likely to be a Scam Call Centre,…
Read MoreA quick guide to Google’s Helpful Content Update
The latest search algorithm update from Google has started to be implemented a little earlier than originally stated by them on the 18th August. The stated aim of this latest change was to help remove AI or computer dictated, or directed if you will, mass content. In order to help the vast majority of website…
Read MoreAutomation just makes things go wrong quicker!
Many years and several business lifetimes ago, during a meeting about organising stock handling, it seemed an obvious solution, to me at least, to computerise and automate the entire process. Parts come in, they are checked against the computer for accuracy against order, entered into the stock and then a barcode is printed and stuck…
Read MoreHow do we, as small businesses, beat the ‘big players’ in our market?
From recent experiences it seems that the level of service that we can expect from the larger companies, using the excuse ‘owing to covid’, has become one of an ongoing and continuing reduction in free live telephone support and an inexorable move towards online automated ‘Chat Bots’. Now large companies have made us move from…
Read More5 Web Design Trends 2022
Leading from the front. It is always nice to be proven correct about something. Especially when it comes to something as important as websites which are the shop windows of our customers’ businesses. Some of the elements of websites have been noted as design trends for 2022, although most of these we have been using…
Read More