Posts Tagged ‘Website Development Blog’
Showrooming, a term you may not have heard – yet
Aside from being another buzzword flying around, it is a term that has come about based on research focusing on the path that a typical customer would take to purchase. Showrooming is the term used when a customer comes to look at a product in a physical location but then completes the purchase online, possibly…
Read MoreCost of living effects on business
As we are all too aware, the current trend is for higher monetary inflation and you can find many theories on what is driving the increase. If you couple this with input inflation, or the rise in price of materials and energy that you are purchasing, then this could be another tricky period for SMEs.…
Read MoreStyle over function? or in other words – Keep it simple!
It has been a trend over many years that high fashion brands, when promoting their products, especially perfumes and aftershaves, generally use very visually exciting imagery, but do tend to leave the viewer a bit stumped as to what the message was. The same can be said for the websites that are produced to act…
Read MoreeCommerce – The challenges SMEs face and the solutions
Companies around the world and of every size and shape, face numerous challenges while everyone adapts to the rush to digital commerce business. Over the years we have written a number of blogs focussed on discussing and offering solutions to some of these challenges and offer some of these again here. Your Customers’ increasing brand…
Read MoreTerms and Conditions Apply?
How long are your Terms and Conditions of Sale – a couple of easy to read pages or do they span numerous pages? The reason for asking relates to problems our customers have had with their other website design and hosting suppliers in the past. To give some sort of context we, as a company,…
Read MoreHow are Scammers Affecting Your Marketing?
With the recent increases in Energy and Petrol prices, coupled with the worry that everyone has about spiralling costs, it is not necessarily a surprise that a number of, not exactly honest, companies have hit the adverts offering seemingly too good to be true, super efficient heaters and fabulous fuel saving devices. This blog is…
Read MoreHow does Blogging Help my Sales?
The one question I keep asking myself when spending the time writing a blog is “does my blog actually help bring in sales?” In fact this seems to be the one thing that everyone wants to know the answer to. Well the answer is…. I really cannot say for certain. From memory, no one has…
Read MoreWho are you selling to?
Marketing Personas – Do you know who you are selling to? In today’s more cluttered and spend-conscious online world, being clear on who you want to see your marketing message is more important than ever. As a simple example, how interested would you be to receive information about tyre fitting equipment when you run a…
Read MoreAutomation just makes things go wrong quicker!
Many years and several business lifetimes ago, during a meeting about organising stock handling, it seemed an obvious solution, to me at least, to computerise and automate the entire process. Parts come in, they are checked against the computer for accuracy against order, entered into the stock and then a barcode is printed and stuck…
Read MoreHow to Stop Feeling like your Marketing is just shouting in the Dark
As a fellow small business owner, I share your concerns that, after all the effort and money we put into marketing our product or service offering, it is either being ignored or worse not being seen at all. This feeling is worse when we look at more traditional outlets such as Magazine or Newspaper adverts…
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