Posts Tagged ‘Digital Marketing Blog’
Why are visitors not buying from me – Part 3
In the previous blogs, we looked at the first and second biggest loss of purchases, which were “a complicated, confusing or difficult to follow website or sales process” and then “is your website old fashioned, unprofessional or using outdated imagery?” We discussed the fact that there are dozens of articles and reports online, where you…
Read MoreWhy are visitors not buying from me? – Part 2
In the last blog, we looked at the first, and arguably the biggest loss of purchases which was complicated, confusing, or difficult to follow website or sales process. We discussed the fact that there are dozens of articles and reports online where you can find the latest, most up-to-date statistics and complicated information on visitor…
Read MoreWhy are visitors not buying from me?
There are dozens of articles and reports online where you can find the latest, most up-to-date statistics on visitor behaviour. This blog is not one of them. From reading through these articles and reports then comparing them directly with our customer’s feedback, we have narrowed these down to the following issues, which between them account…
Read MoreWhen something goes wrong
In previous blogs, we have discussed the importance of communication with your customer. This becomes especially important when something goes wrong with a delivery. It is doubtful that there is a single supplier in the world, that has not had ‘one of those orders’ where, despite everyone’s best efforts, it has just not run smoothly.…
Read MoreWe have a blog – how does it benefit us?
It is still a commonly asked question – my company has a blog, how can it benefit us? When your company has a blog it is often seen in a fairly un-favourable light. You may well have heard this yourself “oh yes, we have one of those, not sure it does much” or similar words.…
Read MoreCompeting Online?
First, a home truth – virtually no small or medium business in existence out there has no competitors. And if we are being honest, regardless of your business type or market position, the competition is fierce these days, with a direct effect on your marketing costs. So how are you competing online but more importantly…
Read MoreWhat is my Return on Investment?
If there is one question that we are asked at the beginning of any project, it is ‘What will my return on investment be?’ To be honest, if this was not asked, we would be worried about working with the company. This is the crucial metric in determining the success of any digital marketing campaign.…
Read MoreShowrooming, a term you may not have heard – yet
Aside from being another buzzword flying around, it is a term that has come about based on research focusing on the path that a typical customer would take to purchase. Showrooming is the term used when a customer comes to look at a product in a physical location but then completes the purchase online, possibly…
Read MoreSelling online is easy – right?
The simple answer is yes, relatively speaking – to an experienced website design and development company, it is no harder to build an e-commerce website than a brochure website. The basics of brand recognition, design, customer journey and simplicity of use are all the same, with the addition of bringing the design decisions across to…
Read MoreThe big killer is the lack of – we are sorry
Whilst taking a, seemingly rarer, break from work and scrolling, and for that read deleting, my way through the endless news stories, I came across a headline that caused me to pause and read. “Bus takes more than three hours from Norwich to Blofield – Norwich Evening News It should have been a simple eight-mile,…
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