Posts Tagged ‘Digital Marketing Blog’
eCommerce – The challenges SMEs face and the solutions
Companies around the world and of every size and shape, face numerous challenges while everyone adapts to the rush to digital commerce business. Over the years we have written a number of blogs focussed on discussing and offering solutions to some of these challenges and offer some of these again here. Your Customers’ increasing brand…
Read MoreHow easy are you to deal with?
(especially if something, as it almost always does, goes wrong) During an internal chat about a completely unconnected story this week, it struck us that many companies in the UK, especially larger ones, all seemed to suffer from the same problem – blame avoidance culture. What do we mean by this? It feels that the…
Read MoreTerms and Conditions Apply?
How long are your Terms and Conditions of Sale – a couple of easy to read pages or do they span numerous pages? The reason for asking relates to problems our customers have had with their other website design and hosting suppliers in the past. To give some sort of context we, as a company,…
Read MoreThings Could Turn Ugly – So how will you respond?
All the signs are there for an economic downturn over the next few months which, coming so soon after the recent upheavals, will mean that things could turn ugly, commercially speaking. In previous Blog Posts we have spoken about holding your nerve and having faith in your marketing (available HERE)and in our opinion, this will…
Read MoreHow are Scammers Affecting Your Marketing?
With the recent increases in Energy and Petrol prices, coupled with the worry that everyone has about spiralling costs, it is not necessarily a surprise that a number of, not exactly honest, companies have hit the adverts offering seemingly too good to be true, super efficient heaters and fabulous fuel saving devices. This blog is…
Read MoreA quick guide to Google’s Helpful Content Update
The latest search algorithm update from Google has started to be implemented a little earlier than originally stated by them on the 18th August. The stated aim of this latest change was to help remove AI or computer dictated, or directed if you will, mass content. In order to help the vast majority of website…
Read MoreHow does Blogging Help my Sales?
The one question I keep asking myself when spending the time writing a blog is “does my blog actually help bring in sales?” In fact this seems to be the one thing that everyone wants to know the answer to. Well the answer is…. I really cannot say for certain. From memory, no one has…
Read MoreWho are you selling to?
Marketing Personas – Do you know who you are selling to? In today’s more cluttered and spend-conscious online world, being clear on who you want to see your marketing message is more important than ever. As a simple example, how interested would you be to receive information about tyre fitting equipment when you run a…
Read MoreAutomation just makes things go wrong quicker!
Many years and several business lifetimes ago, during a meeting about organising stock handling, it seemed an obvious solution, to me at least, to computerise and automate the entire process. Parts come in, they are checked against the computer for accuracy against order, entered into the stock and then a barcode is printed and stuck…
Read MoreHow to Stop Feeling like your Marketing is just shouting in the Dark
As a fellow small business owner, I share your concerns that, after all the effort and money we put into marketing our product or service offering, it is either being ignored or worse not being seen at all. This feeling is worse when we look at more traditional outlets such as Magazine or Newspaper adverts…
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