Posts by Simon Measures
Phishing is not Fun
(Although, for many Fishing is!) You may have noticed the recent increase in emails landing in your inbox, either confirming that your delivery is held ‘pending a small payment’ or reporting some ‘unusual activity’ on your account, that needs you to follow a random link, to check and resolve and others saying that you have…
Read MoreAvoid False Promises and Fake Search Terms
After a cry of frustration was heard in the office, it suddenly became clear what we should be blogging about this time. False Search terms. So what do we mean by that? Put simply, you type a search term into your choice of search engine, in our case Bio Ethanol fuel and a number of…
Read MoreDo not Hide your Telephone Number
Internet access via mobile, tablets, and PC’s is so quick and easy that we, in line with a great many other companies, will do a quick telephone number look up of a new number, while the phone is still ringing. Almost immediately we can see if it is likely to be a Scam Call Centre,…
Read MoreTerms and Conditions Apply?
How long are your Terms and Conditions of Sale – a couple of easy to read pages or do they span numerous pages? The reason for asking relates to problems our customers have had with their other website design and hosting suppliers in the past. To give some sort of context we, as a company,…
Read MoreThings Could Turn Ugly – So how will you respond?
All the signs are there for an economic downturn over the next few months which, coming so soon after the recent upheavals, will mean that things could turn ugly, commercially speaking. In previous Blog Posts we have spoken about holding your nerve and having faith in your marketing (available HERE)and in our opinion, this will…
Read MoreHow are Scammers Affecting Your Marketing?
With the recent increases in Energy and Petrol prices, coupled with the worry that everyone has about spiralling costs, it is not necessarily a surprise that a number of, not exactly honest, companies have hit the adverts offering seemingly too good to be true, super efficient heaters and fabulous fuel saving devices. This blog is…
Read MoreA quick guide to Google’s Helpful Content Update
The latest search algorithm update from Google has started to be implemented a little earlier than originally stated by them on the 18th August. The stated aim of this latest change was to help remove AI or computer dictated, or directed if you will, mass content. In order to help the vast majority of website…
Read MoreHow does Blogging Help my Sales?
The one question I keep asking myself when spending the time writing a blog is “does my blog actually help bring in sales?” In fact this seems to be the one thing that everyone wants to know the answer to. Well the answer is…. I really cannot say for certain. From memory, no one has…
Read MoreWho are you selling to?
Marketing Personas – Do you know who you are selling to? In today’s more cluttered and spend-conscious online world, being clear on who you want to see your marketing message is more important than ever. As a simple example, how interested would you be to receive information about tyre fitting equipment when you run a…
Read MoreAutomation just makes things go wrong quicker!
Many years and several business lifetimes ago, during a meeting about organising stock handling, it seemed an obvious solution, to me at least, to computerise and automate the entire process. Parts come in, they are checked against the computer for accuracy against order, entered into the stock and then a barcode is printed and stuck…
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